Small Business Marketing

Learning Path: Small Business Builder

Duration: 2 Day(s).

Course Overview

Marketing is promoting your business and establishing your position in the marketplace. Small businesses don`t usually have large marketing budgets, so they must use different strategies.  They still must build their identity, grow revenues, and meet business objectives. This seminar helps small business managers and owners create a marketing plan, develop their marketing message, and deploy effective strategies.

Endorsed by


Learning Objectives

  • Identify the fundamental elements of a marketing plan
  • Apply strategies and tools to build a marketing plan to support small business growth
  • Leverage six steps for creating, implementing, and reviewing a marketing plan
  • Use the internet and social media tools for business marketing

Target Audience 
Small business managers and owners

Course Calendar

Nothing Yet !

Course Outline

Unit One: Marketing for Small Business
Defining Marketing in the Small Business Context
Unit Two: Elements of a Successful Marketing Message
Define Your USP
Building the Relationship
Influencing Others
Test and Revise Your Message
Unit Three: The Marketing Cycle in Small Business
Step One: Market Analysis
Step Two: Analyze the Competition and Find Your Advantage
Step Three: Analyze the Distribution Channels
Step Four: Create a Marketing Plan
Bringing It All Together
Unit Four: Key Marketing Strategies for Small Businesses
Get the Most Return for Your Money
Top Marketing Tactics That Work
Identify Opportunities
A Simple Marketing Plan for Small Budgets
Unit Five: Implementing Your Plan
Start with a Marketing Budget
Four Rules for Establishing Your Budget
Manage Your Budget
Step Five: Implementing and Evaluating Your Plan
Step Six: Reviewing and Revising Your Plan
Unit Six: Internet Marketing Basics
Popular Internet Marketing Strategies
Having an Influence on Buyers
Email Marketing That Gets Read
What Is SEO?
Put Social Media in the Mix

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