Smart Strategies for Going Global

Learning Path: Small Business Builder

Duration: 3 Day(s).

Course Overview

With today’s global economy and the opening of a global marketplace through the Internet, moving beyond your local market is possible. Not all businesses lend themselves to global expansion. But, if your business is well-suited and ready for expansion, you can grow your revenue and improve profitability by going global. If you have an idea for a new business that will thrive on the Internet, you can achieve success. Finally, if you are welcoming an international business into your market through partnership or acquisition, you have a foundation to grow from day one.
This workshop is for small- to medium-sized businesses and leaders in all of these scenarios. You need to be open to learning and applying new ideas and continue to review opportunities as they arise. Topics such as trade financing, regulatory concerns, global business planning, sustainability, and other topics are included in this three-day course.

Endorsed by

Learning Objectives

  • Talk about the complex issues involved in doing business internationally
  • Talk about trends in international business
  • Use the required information and methods to expand your local company into a global business
  • Carefully assess your existing operations and decide if it is ready to do business globally
  • Develop a global business plan, and get it ready for implementation

Target Audience 
Small - to medium- sized businesses and leaders

Course Calendar

Nothing Yet !

Course Outline

Unit One: Understanding the Global Business Landscape
What Is Globalization?
The Evolving Global Marketplace
Top Global Trends
Take on the World
Unit Two: Understanding the Global Trade Market
Evaluating Your Opportunities
Understanding Trade Agreements
How Trade Transactions Work
Unit Three: Understanding How to Trade Products and Services
Trading Services
Trading Products
How Intangible Products Fit In
What’s Your Value?
The Players in a Trade Transaction
Unit Four: E-Commerce in the Global Marketplace
What Is E-Commerce?
Protecting Business and Customer Information
Four Basic E-Commerce Business
Unit Five: Working in the Global Setting
Bridging the Cultural Gap
Creating a Global Mindset
Building Relationships
Is There a Global Culture on the Horizon?
Unit Six: Understanding the Economics of Global Business
Dealing with Multiple Currencies
Limiting the Risks
What You Need to Know About Trade Finance
Getting Your Money
Trade Finance and Technology
Unit Seven: Managing the Logistics of Global Business
The Basics of Supply Chain Management
Identifying and Meeting Documentation Requirements
Security and Safety Considerations
Negotiating Market Entry
Unit Eight: Dealing with International Rules and Regulations
International Regulations
Extraterritoriality and Fair Trade
Health and Environmental Regulations
Getting the Right Legal Advice
Unit Nine: Ethics on the Global Stage
Ethical Responsibilities
Different Points of View
The Rise of Corporate Social Responsibility
Developing a Code of Conduct
Unit Ten: What’s Your Growth Strategy
The AAA Approach
Leveraging AAA
Unit Eleven: Building Your Global Growth Plan
Setting the Business Framework
Outlining the Plan
Working through the Planning Process
Performing Your Market Evaluation
Unit Twelve: Implementing Your Growth Plan
Getting Your Product or Service to Global Markets
Marketing Your Product or Service to Global Markets
What’s Your Brand?
Setting Up Your Contingency Plans

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