Small Business: Management Basics

Learning Path: Small Business Builder

Duration: 3 Day(s).

Course Overview

Today’s business environment is a complex place to be, regardless of business size, type, or location. As a new business owner, you need to keep the big picture in mind, keep an eye on the future, stay abreast of the competition, and be grounded in day-to-day realities. To balance these variables, you need to draw upon a wide variety of management skills and know-how. 
This three-day course introduces the essential components of managing a business. We’ll dig into business strategy, budget management, marketing strategy, operations, employee engagement, customer service, and business ethics. If your business is in the idea stage, you’ll build a solid foundation for your future. If you’re already running your business, you may be looking for ways to expand your capabilities and improve business performance.

Endorsed by

Learning Objectives

  • Apply the best practices for creating, leading, and managing your own business
  • Develop an organizational framework for managing business operations and budgets.
  • Set up an effective and efficient system for hiring, retaining, and succession planning
  • Establish a customer service focus and team
  • Develop and share your business vision, values, goals, and ethics
  • Start researching and designing your strategic plan
  • Describe the primary elements of your company branding, marketing, and sales.
  • Define primary financial and accounting terms correctly.

Target Audience
Entrepreneurs and small business owners

Course Calendar

Nothing Yet !

Course Outline

Unit One: Establishing Your Business
What Is Your Business?
What Type of Business Entity Are You?
Understanding the Owner’s Role
Unit Two: Building Your Organizational Structure
How Big Will You Be?
Optimize Your Structure for Growth
Evaluate the Options
Understand the Corporate Line of Command
Can Your Structure Scale for Growth?
Unit Three: Managing Business Operations
What Is Operations Management?
Types of Operations
Unit Four: Understanding Basic Financial Terms and Reports
Basic Terminology
Basic Reports
Unit Five: Getting the Right People in Place
Six Essential Steps of Hiring
Unit Six: Managing Your Inventory
What Is Inventory Management?
Understanding the Value Chain
Consider Your Outsourcing Options
Maintaining Quality Control
Unit Seven: Creating Your Corporate Brand
What Is Your Brand?
Create Your Brand
Develop a Powerful Slogan
Create Your Visual Identity
Unit Eight: Marketing Your Products and Services
The Marketing Cycle
Step 1: Market Analysis
Step 2: Analyze the Competition
Step 3: Analyze Distribution Channels
Step 4: Create the Marketing Plan
Steps 5 and 6: Continuous Review
Leverage Social Media
Unit Nine: Selling Your Products and Services
Decide Who Will Sell for You
The Sales Cycle
Unit Ten: Strategic Planning 101
Identify Your Stakeholders
The Strategic Plan Pyramid
Unit Eleven: Setting Achievable Goals
Set Goals with SPIRIT
Unit Twelve: Succession Planning 101
What Is Succession Planning?
Unit Thirteen: Managing Your Budget
What Is a Budget?
Keeping Your Budget Straight
Unit Fourteen: Ethics 101
Are You Ready?
Sample Codes of Ethics
Your Code of Ethics
Unit Fifteen: Building a Strong Customer Service Team
Six Vital Elements of Customer Service
Develop and Maintain Relationships
Unit Sixteen: Training Employees for Success
Become a Learning Organization
Unit Seventeen: Leadership 101
Managing Performance
Unit Seventeen: Leadership 101
Managing Performance

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