Marketing Communications for the Small Business

Learning Path: Small Business Builder

Duration: 2 Day(s).

Course Overview

Business communications are complex two-way streets that, done well, can increase your number of customers and increase profits. Done poorly or in unprepared fashion, you'll be beaten by your competitors.
In this two-day course, you'll learn elements of written communication that will cement your footing with existing customers and give you an edge over competitors. It doesn't matter if you are a beginner to the communication business. This course will give you the fundamentals for future development. If you are already adept or have some expertise in the field, this course will reinforce and polish your knowledge.

Endorsed by

Learning Objectives

  • Define marketing communications and its various elements
  • Customize these key elements for their company
  • Identify clear communications processes and plans they need for the future
  • Develop, maintain, and evolve effective marketing content

Target Audience
Entrepreneurs, small business owners

Course Calendar

Nothing Yet !

Course Outline

Unit One: The Multi-Lane Communications Highway
Pre-Assignment Review
Unit Two: The Building Blocks of Marketing
The Business Strategy
Your Marketing Plan
Your Public Relations Plan
Your Elevator Pitch
Unit Three: Your Communications Plan
What’s Your Destination?
What Route Will You Take?
What Are the Rules of the Road?
Who’s Your Primary Spokesperson
How Will You Manage Traffic onto the Highway?
Unit Four: Messaging Mechanics
The Five C’s of a Successful Message
Unit Five: Focus Your Messages for Impact
Set a Goal for Every Piece
Strengthen Your Core Message
Unit Six: Sharing Information through Media Releases
What Is a Media Release?
Key Considerations for your Media Message
Unit Seven: Online Communications
Build Your Brand with Blogs
Build Your Presence with Social Media
Social Media Worksheet
Unit Eight: Ignite Your Messages with Stories
Everyone Likes a Story
Tell Me A Story
Unit Nine: Wrap Up Your Communications in One Neat Package
Crafting the One-Page Fact Sheet
Repeat Your Message Freely
Unit Ten: Maximizing Your Results
Search Engine Optimization (SEO)
Keeping Tabs on Your Progress
Check in with Your Customers
Conduct a SWOT Analysis
Unit Eleven: Managing Your Message During a Crisis

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