Using Social Media for Brand Building

Learning Path: Marketing Pro

Duration: 1 Day(s).

Course Overview

Your brand represents your organization, its products and services. In this modern day of widespread Internet usage, it is crucial that your brand has a clearly defined, consistent, and responsive presence.
This course will help you build a brand through social media, whether you intend to build an original brand or strengthen an existing one. The scope of the course encompasses building a social media strategy, identifying appropriate social media platforms, designing strong messages that will attract the attention of your target audience, and the continuous evaluation and review of strategy.

Endorsed by

Learning Objectives

  • Define the terms associated with social media branding
  • Create a social media strategy for their brand
  • Evaluate various social media platforms and identify the platforms that suit their brand
  • Engage in effective communication over social media
  • Handle criticism and negative feedback
  • Create a social media outline to guide brand representatives
  • Conduct an evaluation and review of your strategy

Target Audience
Marketing and Brand Managers, Executives and Digital Media Specialists

Course Calendar

Nothing Yet !

Course Outline

Unit One: Setting the Social Media Context
What Is Branding?
What Is Social Media?
Unit Two: Building the Strategy
The Five Elements of a Social Media Branding Strategy
Pre-Assignment Review
Unit Three: Identifying Your Audience
Unit Four: Choosing the Right Platforms
Get to Know Your Social Channels
Unit Five: Creating Brand-Centric Messages
What’s in a Message?
Handling Negative Feedback
Building Customer Trust
Unit Six: Developing Social Media Guidelines
Unit Seven: Reviewing Progress and Revising Your Plan

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