Learning Path: Marketing Pro
Duration: 1 Day(s).
Course Overview
Through this course, we will analyze the different aspects of customer relationship management (CRM) and discuss who the customers are. We will look at the key areas of CRM and how it can be integrated into an organization.
Similar to other types of review, a CRM review means that learners need to analyze technical and complicated systems. Through this single-day course, you will be presented with a lot of information sorted into the basics required to make CRM decisions, the benefits of CRM, and how you should undertake CRM.
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Learning Objectives
- Understand the terms and benefits of CRM to a company’s structure and success
- Identify the different parts of a CRM plan
- Create a checklist that lets you look at CRM readiness and success
- Explain how CRM is valuable to both organizations and customers
- Look at factors that impact CRM in the biggest way
Target Audience
Marketing and Customer Services Managers
Format
Instructor-led