Smart Email Marketing

Learning Path: Marketing Pro

Duration: 2 Day(s).

Course Overview

Email marketing is an essential skill set to learn especially for marketers, small business owners, consultants, and coaches. This workshop will educate you in the essentials of email marketing to support your marketing strategy. Once the workshop is completed, you’ll be creating high quality email campaigns that will acquire more clients for your business.

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Learning Objectives

  • Use email marketing to effectively reach your business’s target audience
  • Understand the various principles of email marketing, and choose a marketing strategy to broaden your business capabilities
  • Have the skills to implement your strategy and increase the ROI of your email campaigns
  • Track and analyze campaign results

Target Audience 
Marketers, small business owners

Course Calendar

Nothing Yet !

Course Outline

Unit One: Let’s Get Acquainted
What Is Email Marketing
Terms You Need to Know
A Very Brief History
Unit Two: Setting Up Your Audience
Building Your Contact List
Rules, Regulations, and Good Sense
Keep Your List Up-to-date
Unit Three: The Tools of the Trade
Your Email Marketing Plan
Your Email Marketing Provider
Unit Four: Designing Your Campaign Strategy
What’s Your Campaign Strategy?
What Approach Will You Take?
Using Content to Attract
Unit Five: Bringing Your Campaigns to Life
Starting Your Campaign
The Message IS the Message
Designing an Eye-catching Email
Unit Six: Good Habits for Good Email Managers
Tips the Experts Know
Apply Smart Writing Rules
Converting Visitors to Customers
Designing Content That Has Value
Unit Seven: So, What Do I Write About?
Give People What They Want
Idea Starters
Unit Eight: Subject Lines and Calls to Action
What’s in a Subject Line?
Calls to Action
Unit Nine: If It Doesn’t Get Measured, It Can’t Be Counted
Key Metrics
Timing Your Email Message
Test Before You Send
Unit Ten: Test Driving

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