Learning Path: Marketing Pro
Duration: 2 Day(s).
Course Overview
With the increasing speed with which information spreads throughout the world, public relations professionals face intriguing challenges. The days of managing print and broadcast media alone have vanished. You need to manage that, but you also need to leverage, monitor, and manage the dynamic social channels. What has not changed, however, is the need to have a defined strategy and clear, concise and accurate communications. In this course, you will learn the fundamentals that apply across all media channels. You will learn how to determine the type of information to share, write compelling press releases, and manage your media relations.
This is a practical, hands-on workshop where you will work on your own organization’s public relations program. You will draft your plan and media guidelines. You will also write key media messages and draft a press release.
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Learning Objectives
- Distinguish between strategic and tactical PR programs
- Design a public relations strategy
- Learn techniques to develop strong relationships with the press
- Build your communication skills to meet the demands of public relations
Target Audience
Media and press offices peoples working in public relations.
Format
Instructor-led