Marketing Management: The Basics

Learning Path: Marketing Pro

Duration: 1 Day(s).

Course Overview

A small budget doesn’t mean you can’t have a marketing program to support your business goals and objectives. You just have to be more creative with your marketing strategies and techniques. This course will show you how to get the most marketing attention with minimum investment. You will learn effective and low-cost tactics to improve sales, develop your company’s image, and build your bottom line.

Endorsed by

Learning Objectives

  • Define “marketing”
  • How to use low-cost publicity to increase brand recognition
  • How to develop a marketing plan and campaign
  • How to use time rather than money to promote their company
  • How to perform a SWOT analysis

Target Audience
Marketing managers and executives

Course Calendar

Nothing Yet !

Course Outline

Unit One: Pre-Assignment Review
Unit Two: Modern Marketing
Recognizing Market Trends
Doing Market Research
Unit Three: Marketing Strategies for Success
Top Ten Strategies for Success
Identify New Marketing Opportunities
Unit Four: Mission Statements
Unit Five: What About Brochures?
Unit Six: What About Trade Shows?
Unit Seven: Developing a Marketing Plan
The Ps of Marketing
SWOT Analysis
A Simple Marketing Plan for Small Budgets
A Plan for Increasing Business
Unit Eight: Saying “No” to New Business
Unit Nine: Advertising Myths
Unit Ten: Networking Tips

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