Managing the e-Commerce Marketplace

Learning Path: Marketing Pro

Duration: 2 Day(s).

Course Overview

As global internet traffic grows, so does electronic commerce. By the end of 2016, eCommerce revenue generated $1.9 trillion. This huge market includes conventional eCommerce, Mobile commerce (mCommerce), and Location-based commerce (lCommerce). You will learn how to develop, market, and manage an eCommerce business, providing a crucial advantage in today's competitive markets.

Endorsed by


Learning Objectives

  • Define eCommerce and mCommerce
  • Develop an eCommerce business plan
  • Evaluate eCommerce software choices
  • Build an online store with products, features, a shopping cart, and checkout
  • Test, launch, and update an eCommerce website
  • Design valuable and engaging web content
  • Evaluate eCommerce payment options and select the right ones
  • Use tools to track key eCommerce metrics
  • Optimize supporting activities, like sales, inventory management, and customer service
  • Develop a marketing plan with all essential elements
  • Market your site with social media and other channels
  • Use promotions and discounts and to market your online store
  • Understand eCommerce security and privacy issues
  • Protect intellectual property
  • Understand rules and regulations that govern eCommerce

Target Audience 
Digital marketing managers and people working on social media


Course Calendar

Nothing Yet !

Course Outline

Unit One: Getting Acquainted with eCommerce
A Brief History
Meet the Six eCommerce Models
Understand the Language of eCommerce
Unit Two: The Building Blocks of eCommerce
Define Your Goal
The eCommerce Business Plan
Unit Three: Evaluating Software Options and Solutions
Required Software and Services
Test Driving
Unit Four: Building Your Online Store
Your Internet Address
Set Your Site Navigation
Create Engaging Product Pages
Design Your Shopping Cart
Optimize the Checkout Process
Other Site Elements to Consider
Unit Five: Test, Launch, and Update Your Store
Unit Six: Creating an Engaging User Experience
Design Engaging Web Content
Build Customer Relationships
Unit Seven: Understanding Transaction Payment Systems
Unit Eight: What Is mCommerce?
Unit Nine: Measuring eCommerce Performance
Key Metrics
Tracking Tools
Unit Ten: Supporting Your eCommerce Business
Unit Eleven: Marketing Your eCommerce Business
Create a Marketing Plan
Leverage Primary Marketing Channels
Put Social Media in the Mix
Create Promotions that Customers Will Buy
Unit Twelve: Building Your Security and Fraud Awareness
Protect Your Customers
Protect Your Business
Intellectual Property on the Internet
Understand Rules and Regulations
Trade Rules and Regulations
Privacy Regulations

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