Learning Path: Marketing Pro
Duration: 2 Day(s).
Course Overview
As global internet traffic grows, so does electronic commerce. By the end of 2016, eCommerce revenue generated $1.9 trillion. This huge market includes conventional eCommerce, Mobile commerce (mCommerce), and Location-based commerce (lCommerce). You will learn how to develop, market, and manage an eCommerce business, providing a crucial advantage in today's competitive markets.
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Learning Objectives
- Define eCommerce and mCommerce
- Develop an eCommerce business plan
- Evaluate eCommerce software choices
- Build an online store with products, features, a shopping cart, and checkout
- Test, launch, and update an eCommerce website
- Design valuable and engaging web content
- Evaluate eCommerce payment options and select the right ones
- Use tools to track key eCommerce metrics
- Optimize supporting activities, like sales, inventory management, and customer service
- Develop a marketing plan with all essential elements
- Market your site with social media and other channels
- Use promotions and discounts and to market your online store
- Understand eCommerce security and privacy issues
- Protect intellectual property
- Understand rules and regulations that govern eCommerce
Target Audience
Digital marketing managers and people working on social media
Format
Instructor-led