Learning Path: Marketing Pro
Duration: 1 Day(s).
Course Overview
This course is a good beginning for business owners and people new to marketing to learn the basics of Internet marketing. There is information on how to get started with online marketing and how to measure your results. You will be able to see if you are reaching your ideal clients, where these clients are, and how they interact with your online marketing programs. In one day, you will learn more about search engine optimization, email campaigns, pay per click advertising, and other important strategies.
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Learning Objectives
- Integrate their Internet marketing strategy with their overall marketing plan
- Use tools to influence and engage their ideal clients
- Evaluate the benefits of using a distribution service to market by email
- Begin search engine optimization for their marketing campaigns
- Use online advertising to improve their results
- Use on metrics and reporting to adjust their online strategy
Target Audience
Business owners and people new to marketing
Format
Instructor-led