Managing the e-Commerce Marketplace

Learning path: Marketing Pro

Duration: 2 Day(s).

Course Overview

As global internet traffic grows, so does electronic commerce. By the end of 2016, eCommerce revenue generated $1.9 trillion. This huge market includes conventional eCommerce, Mobile commerce (mCommerce), and Location-based commerce (lCommerce). You will learn how to develop, market, and manage an eCommerce business, providing a crucial advantage in today's competitive markets.

Endorsed by

 

Learning Objectives

  • Define eCommerce and mCommerce
  • Develop an eCommerce business plan
  • Evaluate eCommerce software choices
  • Build an online store with products, features, a shopping cart, and checkout
  • Test, launch, and update an eCommerce website
  • Design valuable and engaging web content
  • Evaluate eCommerce payment options and select the right ones
  • Use tools to track key eCommerce metrics
  • Optimize supporting activities, like sales, inventory management, and customer service
  • Develop a marketing plan with all essential elements
  • Market your site with social media and other channels
  • Use promotions and discounts and to market your online store
  • Understand eCommerce security and privacy issues
  • Protect intellectual property
  • Understand rules and regulations that govern eCommerce

Target Audience 
Digital marketing managers and people working on social media
Format
Instructor-led

 


Course Calendar

Nothing Yet !

Course Outline

Title
Unit One: Getting Acquainted with eCommerce
A Brief History
Meet the Six eCommerce Models
Understand the Language of eCommerce
Unit Two: The Building Blocks of eCommerce
Define Your Goal
The eCommerce Business Plan
Unit Three: Evaluating Software Options and Solutions
Required Software and Services
Test Driving
Unit Four: Building Your Online Store
Your Internet Address
Set Your Site Navigation
Create Engaging Product Pages
Design Your Shopping Cart
Optimize the Checkout Process
Other Site Elements to Consider
Unit Five: Test, Launch, and Update Your Store
Unit Six: Creating an Engaging User Experience
Design Engaging Web Content
Build Customer Relationships
Unit Seven: Understanding Transaction Payment Systems
Unit Eight: What Is mCommerce?
Unit Nine: Measuring eCommerce Performance
Key Metrics
Tracking Tools
Unit Ten: Supporting Your eCommerce Business
Unit Eleven: Marketing Your eCommerce Business
Create a Marketing Plan
Leverage Primary Marketing Channels
Put Social Media in the Mix
Create Promotions that Customers Will Buy
Unit Twelve: Building Your Security and Fraud Awareness
Protect Your Customers
Protect Your Business
Intellectual Property on the Internet
Understand Rules and Regulations
Trade Rules and Regulations
Privacy Regulations

Protected Content

Login to access

Protected Content

Login to access